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Platform profile
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Kommo

Messenger-first - WhatsApp, Instagram, Telegram inbox built into the pipeline

Market
Coverage
Price band
£££
AI maturity
Developing
Skill level reqd
LOW
ESTABLISHED
01

At a glance

Vendor
Kommo
Ownership
Private
Headquarters
San Francisco, USA
Founded
2009 (formerly amoCRM)
Typical customer size
2 - 100 employees
Global usage rank
#28 of 40 by installed base
Implementation complexity
Low
Typical payback period
4 - 7 months
Relative total cost
Low
Target business fit
SME / E-Commerce
Differentiator
Messenger-first - WhatsApp, Instagram, Telegram inbox built into the pipeline
02

Who it's really for

Best fit
  • Businesses selling through WhatsApp and social messaging
  • Consumer-facing SMEs with conversational sales
Poor fit
  • Traditional B2B email-and-meeting sales
  • Organisations needing formal reporting
03

Core functional coverage

Sales
Good
Messaging
Strong
04

Commercial model

Verified as at 1 August 2026

Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.

Licensing structure
Per-user, per-month subscription, billed annually. Messaging costs sit on top.
Entry price
From roughly £12 per user per month.
What an SME realistically pays
£20 - £40 per user per month plus messaging provider costs.
Minimum seats
One
Contract terms
Annual billing standard, with multi-year discounts
Published tiers
Base
≈ £12 / user / month
Pipeline and messaging inbox
Advanced
≈ £20 / user / month
Adds Salesbot and automation
Enterprise
≈ £36 / user / month
Advanced analytics and support
Common hidden costs
  • WhatsApp Business API messaging fees
  • Telephony minutes and number rental
  • Salesbot and automation limits by tier
05

Ecosystem and integrations

Marketplace
Sizeable marketplace, strongly weighted to messaging and telephony
Key native integrations
WhatsApp Business APIInstagram and Facebook MessengerTelegramTwilio and SIP telephonyZapier
UK implementation partners
None. Self-implemented, with a large partner community in other markets.
06

Customisation and extensibility

Configurable without developers
  • Custom fields and pipelines
  • Salesbot conversational automation
  • Digital pipeline triggers
  • Role and access configuration
Where the ceiling sits
Moderate for conversational sales, low for anything else. The messaging model is the product.
07

Implementation reality

Typical time to value
1 - 4 weeks
Is self-implementation realistic?
Yes.
Migration considerations
Simple imports. Connecting messaging channels takes longer than moving contacts.
08

Support and success

Included as standard
Chat and email support
Costs extra
Partner support in some markets
Documentation and community
Reasonable documentation with a strong focus on messaging setup.
09

Scalability and lock-in

Behaviour as you grow
Comfortable to around 100 seats for conversational selling.
How hard it is to leave
Moderate. Messaging history and channel connections are tied to the platform.
10

Strengths and watch-outs

Strengths
  • Best messenger integration in this comparison
  • Quick to set up for conversational sales
Watch-outs
  • Narrow scope outside messaging
  • Limited reporting
  • WhatsApp Business API costs sit on top
11

Bottom line for an SME

Right if your customers message rather than email. Otherwise the specialism is not worth the trade-offs.

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