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Platform profile
Keap logo

Keap

Built for solo consultants and micro-businesses

Market
Coverage
♥ ♠ ★
Price band
£££
AI maturity
Basic
Skill level reqd
MODERATE
ESTABLISHED
01

At a glance

Vendor
Keap
Ownership
Private (Thomas H. Lee Partners)
Headquarters
Chandler, Arizona, USA
Founded
2001
Typical customer size
1 - 25 employees
UK presence
US-centric; little UK presence
Global usage rank
#18 of 40 by installed base
Implementation complexity
Moderate
Typical payback period
7 - 11 months
Relative total cost
Medium
Target business fit
SME / Course Creators / Service
Differentiator
Built for solo consultants and micro-businesses
02

Who it's really for

Best fit
  • Solo operators and micro-businesses selling services
  • Businesses that need marketing automation more than pipeline reporting
Poor fit
  • Teams above about 15 people
  • UK businesses needing local support hours
03

Core functional coverage

Sales
Good
Marketing
Strong
Payments
Good
04

Commercial model

Verified as at 1 August 2026

Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.

Licensing structure
Priced on contact volume with a bundled user allowance, plus compulsory onboarding.
Entry price
From roughly £190 per month for two users.
What an SME realistically pays
£190 - £300 per month, plus a compulsory onboarding fee for new accounts.
Minimum seats
Two, bundled into the base price
Contract terms
Annual commitment standard
Published tiers
Keap
from ≈ £190 / month
Two users and 1,500 contacts
Additional users
≈ £25 / user / month
Beyond the bundled allowance
Onboarding
from ≈ £400 one-off
Compulsory for new accounts
Common hidden costs
  • Compulsory onboarding fee for new accounts
  • Contact-based pricing that rises with the database
  • Additional user seats at full list
  • Payment processing fees on invoices
05

Ecosystem and integrations

Marketplace
Keap Marketplace - modest, with a strong certified-partner network
Key native integrations
Outlook and GmailQuickBooksStripe and PayPalWordPressZapier
UK implementation partners
Very limited. A US-centric partner base and US support hours.
06

Customisation and extensibility

Configurable without developers
  • Custom fields and pipeline stages
  • Campaign builder automation
  • Quote and invoice templates
  • Landing pages and forms
Where the ceiling sits
Moderate. Automation is strong for the segment; the underlying data model is fixed.
07

Implementation reality

Typical time to value
4 - 10 weeks, including compulsory onboarding
Is self-implementation realistic?
Partly. Keap requires paid onboarding and expects you to work with it.
Migration considerations
Reasonable imports. Rebuilding campaigns is the effort, not moving contacts.
08

Support and success

Included as standard
Phone, chat and email support included
Costs extra
Certified partners and additional coaching packages
Documentation and community
Good documentation and a strong community, both heavily US-oriented.
09

Scalability and lock-in

Behaviour as you grow
Effective to around 25 users. Beyond that the product stops being the right shape.
How hard it is to leave
Moderate to high. Campaigns, forms and order history are all locked to the platform.
10

Strengths and watch-outs

Strengths
  • Strong automation for very small businesses
  • Quoting, invoicing and payments included
Watch-outs
  • Expensive per user at micro scale
  • Mandatory onboarding fee
  • Dated interface and US-centric support
11

Bottom line for an SME

Aimed squarely at US micro-businesses. UK buyers will usually find better value in HubSpot Starter or Zoho.

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