whichCRM Independent CRM selection
← All 40 platforms Prices correct as at August 2026
Visit website
Platform profile
Creatio logo

Creatio

No-code, process-first suite for complex or regulated workflows

Market
Coverage
Price band
£££
AI maturity
Advanced
Skill level reqd
MOD-HIGH
ESTABLISHED
01

At a glance

Vendor
Creatio
Ownership
Private
Headquarters
Boston, Massachusetts, USA
Founded
2014 (Creatio brand; earlier as bpm'online)
Typical customer size
100 - 5,000 employees
Global usage rank
#16 of 40 by installed base
Implementation complexity
Moderate to High
Typical payback period
9 - 15 months
Relative total cost
Medium to High
Target business fit
Mid-Market / Enterprise
Differentiator
No-code, process-first suite for complex or regulated workflows
02

Who it's really for

Best fit
  • Regulated or process-heavy organisations - financial services, insurance, utilities
  • Businesses wanting to model rigorous workflows without code
Poor fit
  • Small teams
  • Simple, linear sales processes
03

Core functional coverage

Sales
Strong
Marketing
Strong
Service
Strong
Process automation
Strong
04

Commercial model

Verified as at 1 August 2026

Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.

Licensing structure
Per-user, per-month subscription plus a platform fee, billed annually.
Entry price
From roughly £20 per user per month plus a platform fee.
What an SME realistically pays
£60 - £100 per user per month including the platform fee, plus partner implementation.
Minimum seats
Typically 20 or more
Contract terms
12 months minimum, billed annually
Published tiers
Growth
≈ £20 / user / month
Plus platform fee
Enterprise
≈ £30 / user / month
Adds advanced process capability
Unlimited
≈ £45 / user / month
Full platform access
Platform fee
from ≈ £13 / user / month
Charged on top of the tier
Common hidden costs
  • Platform fee on top of per-user licensing
  • Partner implementation for first-time process design
  • Marketplace accelerators and vertical templates
  • Additional environments for testing
05

Ecosystem and integrations

Marketplace
Creatio Marketplace - good coverage of process templates and vertical accelerators
Key native integrations
Microsoft 365 and Google WorkspaceTwilio and telephony providersPower BI and TableauDocuSignZapier
UK implementation partners
Small. A handful of capable UK partners, which is the main practical constraint on choosing it.
06

Customisation and extensibility

Configurable without developers
  • No-code process designer with full BPMN
  • Custom objects, fields and page layouts
  • Business rules and validation
  • Freedom UI page builder
Where the ceiling sits
Exceptionally high for a no-code platform. The process designer is genuinely the best in this comparison, and most changes never need a developer.
07

Implementation reality

Typical time to value
12 - 20 weeks partner-led
Is self-implementation realistic?
Partially. A capable internal analyst can build a lot, but first-time process design benefits from help.
Migration considerations
Good import tooling. The risk is modelling processes too rigidly at the outset.
08

Support and success

Included as standard
Standard support included
Costs extra
Premium support tiers and dedicated success management
Documentation and community
Solid documentation and an active academy. The community is smaller than the market leaders.
09

Scalability and lock-in

Behaviour as you grow
Comfortable to several thousand users. Process complexity is handled better than almost anything at this price.
How hard it is to leave
Moderate to high. Process definitions and custom objects represent real invested effort that does not port.
10

Strengths and watch-outs

Strengths
  • Outstanding no-code process modelling
  • Genuine suite depth across all three functions
  • Strong AI and workflow capability
Watch-outs
  • Platform fees complicate the pricing model
  • Small UK partner market
  • Overkill for straightforward sales processes
11

Bottom line for an SME

A serious and under-considered option for process-heavy mid-market organisations. Check UK partner availability before shortlisting it.

Not sure whether this is the right fit?

Thirty minutes on your requirements will tell you more than another vendor demonstration. We take no commission from any platform on this site.

Book a call
← Odoo CRM Spotler CRM →