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Prices correct as at August 2026
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Platform profile
Apptivo CRM
Broad, affordable suite - CRM plus invoicing, projects, and more
Market
Coverage
♥
♠
★
Price band
£££
AI maturity
Basic
Skill level reqd
MODERATE
ESTABLISHED
01
At a glance
02
Who it's really for
Best fit
- Small businesses wanting CRM plus invoicing, projects and field service cheaply
Poor fit
- Teams wanting polish or a strong ecosystem
03
Core functional coverage
04
Commercial model
Verified as at 1 August 2026Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.
Licensing structure
Per-user, per-month subscription covering a broad suite of business apps.
Entry price
From roughly £12 per user per month.
What an SME realistically pays
£20 - £35 per user per month.
Minimum seats
One
Contract terms
Annual for the headline price; monthly at a premium
Common hidden costs
- Additional apps beyond the core CRM
- Storage and email limits at lower tiers
- Self-implementation time across a broad app set
05
Ecosystem and integrations
Marketplace
Integrations across the Apptivo app suite plus mainstream third parties
Key native integrations
Google Workspace and Microsoft 365QuickBooks and XeroSlackPayPal and StripeRingCentral
UK implementation partners
None. Offshore support and self-implementation.
06
Customisation and extensibility
Configurable without developers
- Custom fields, layouts and objects
- Workflow and approval rules
- Custom report building
- Role and territory configuration
Where the ceiling sits
Moderate to high for the price. The interface makes reaching it harder than it should be.
07
Implementation reality
Typical time to value
4 - 10 weeks self-implemented
Is self-implementation realistic?
Yes, though the breadth of apps makes scoping the real task.
Migration considerations
Adequate import tooling across modules.
08
Support and success
Included as standard
Email and chat support on all plans, offshore hours
Costs extra
Priority support at higher tiers
Documentation and community
Documentation covers a lot of ground but is thin in places.
09
Scalability and lock-in
Behaviour as you grow
Comfortable to around 200 users. Interface friction limits adoption before capacity does.
How hard it is to leave
Low to moderate. Data exports; cross-app configuration does not.
10
Strengths and watch-outs
Strengths
- Very broad app coverage for the money
- Flexible configuration
Watch-outs
- Utilitarian interface
- Offshore support hours
- Thin third-party integration market
11
Bottom line for an SME
Cheap and broad. Zoho does the same job with more investment behind it.
Not sure whether this is the right fit?
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