← All 40 platforms
Prices correct as at August 2026
Visit website ↗
Platform profile
Freshsales
Freshworks suite with built-in Freddy AI
Market
Coverage
♥
♠
★
Price band
£££
AI maturity
Developing
Skill level reqd
LOW-MOD
ESTABLISHED
01
At a glance
02
Who it's really for
Best fit
- Teams that want sales and service from one vendor without enterprise cost
- Businesses with inbound telephony needs - the built-in phone is genuinely useful
Poor fit
- Complex, heavily customised sales processes
- Marketing-led organisations needing deep automation
03
Core functional coverage
04
Commercial model
Verified as at 1 August 2026Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.
Licensing structure
Per-user, per-month subscription, billed annually. Freshworks products are licensed separately.
Entry price
Free tier available; paid from roughly £9 per user per month.
What an SME realistically pays
Pro at around £30 per user per month is the usual landing point. Watch add-on costs for Freddy AI credits and telephony minutes.
Minimum seats
One
Contract terms
Annual for the headline price; monthly at roughly a 20% premium
Common hidden costs
- Freddy AI credits, metered separately
- Telephony minutes and phone number rental
- Additional Freshworks products for service or marketing
- Bot sessions and workflow limits at lower tiers
05
Ecosystem and integrations
Marketplace
Freshworks Marketplace - several hundred apps, decent quality
Key native integrations
Gmail and OutlookSlack and TeamsXero and QuickBooksZoom and Google MeetZapier and Make
UK implementation partners
Limited. A small UK partner base; most customers implement it themselves.
06
Customisation and extensibility
Configurable without developers
- Custom fields, modules and layouts
- Workflow automation and sales sequences
- Custom reports and dashboards
- Territory and lead scoring rules
Where the ceiling sits
Moderate. Fine for standard processes; conditional logic and complex hierarchies hit limits quickly.
07
Implementation reality
Typical time to value
3 - 8 weeks self-implemented
Is self-implementation realistic?
Yes, comfortably for a sales rollout.
Migration considerations
Straightforward CSV import and reliable field mapping. Telephony history is the awkward part.
08
Support and success
Included as standard
Email and chat on all paid tiers; 24x5 on higher tiers
Costs extra
Priority support and dedicated account management at Enterprise
Documentation and community
Good documentation and an active academy. Support quality reports are mixed.
09
Scalability and lock-in
Behaviour as you grow
Comfortable to a few hundred seats. Reporting depth becomes the constraint before performance does.
How hard it is to leave
Low to moderate. Data exports cleanly; workflows and telephony configuration do not.
10
Strengths and watch-outs
Strengths
- Good value across sales and service together
- Built-in telephony and email out of the box
- Clean, quick to learn
Watch-outs
- Reporting depth is limited
- Cross-product experience between Freshworks apps is inconsistent
- Support quality reports are mixed
11
Bottom line for an SME
A sensible mid-priced all-rounder, especially where inbound calls matter. Check reporting against your management needs before committing.
Not sure whether this is the right fit?
Thirty minutes on your requirements will tell you more than another vendor demonstration. We take no commission from any platform on this site.