whichCRM Independent CRM selection
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Built by and for sales teams, calling built in

Market
Coverage
Price band
£££
AI maturity
Developing
Skill level reqd
LOW-MOD
ESTABLISHED
01

At a glance

Vendor
Close
Ownership
Private
Headquarters
Remote-first, USA
Founded
2013
Typical customer size
5 - 100 employees
Global usage rank
#23 of 40 by installed base
Implementation complexity
Low to Moderate
Typical payback period
3 - 6 months
Relative total cost
Medium
Target business fit
SME / High-Velocity Sales
Differentiator
Built by and for sales teams, calling built in
02

Who it's really for

Best fit
  • High-volume outbound and inside-sales teams
  • Businesses where calling is the primary sales motion
Poor fit
  • Relationship or account-managed sales with long cycles
  • Teams needing marketing or service
03

Core functional coverage

Sales
Strong
Telephony
Strong
Marketing
Requires add-on
04

Commercial model

Verified as at 1 August 2026

Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.

Licensing structure
Per-user, per-month subscription, billed annually. Calling and SMS are metered on top.
Entry price
From roughly £39 per user per month.
What an SME realistically pays
£75 - £110 per user per month for the tiers outbound teams need, plus metered call costs.
Minimum seats
One
Contract terms
Annual for the headline price; monthly at roughly a 30% premium
Published tiers
Base
≈ £39 / user / month
Entry pipeline and calling
Startup
≈ £45 / user / month
Adds sequences
Professional
≈ £85 / user / month
Where outbound teams land
Enterprise
≈ £110 / user / month
Advanced permissions and support
Common hidden costs
  • Call and SMS charges on top of the licence
  • Steep per-seat cost relative to peers
  • Higher tiers required for advanced permissions
  • Separate tools for marketing and service
05

Ecosystem and integrations

Marketplace
Around 100 integrations plus a well-documented API
Key native integrations
Gmail and OutlookZoomZapier and MakeSlackSegment
UK implementation partners
None. A self-serve product with no implementation channel.
06

Customisation and extensibility

Configurable without developers
  • Custom fields and multiple pipelines
  • Smart views and saved searches
  • Workflow and sequence automation
  • Call and SMS templates
Where the ceiling sits
Moderate. Deep for outbound activity, shallow for anything outside a calling motion.
07

Implementation reality

Typical time to value
1 - 3 weeks
Is self-implementation realistic?
Yes. Close is built to be adopted without help.
Migration considerations
Good import tooling and a strong API. Porting call recordings is the awkward part.
08

Support and success

Included as standard
Email support on all plans, well regarded for speed and competence
Costs extra
Onboarding and strategy sessions at higher tiers
Documentation and community
Excellent documentation, and their sales content is genuinely useful in its own right.
09

Scalability and lock-in

Behaviour as you grow
Comfortable to around 100 seats. Reporting depth limits it before performance does.
How hard it is to leave
Low to moderate. Data exports cleanly; sequences and call history do not.
10

Strengths and watch-outs

Strengths
  • Best built-in calling and sequencing of the SME tools
  • Genuinely fast for high-activity reps
Watch-outs
  • Expensive per seat
  • Sales-only scope
  • Call and SMS charges on top of licence
11

Bottom line for an SME

Excellent for outbound-heavy teams who will use the dialler every day. Overpriced for anyone who will not.

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