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Prices correct as at August 2026
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Platform profile
Capsule
Lean, UK-favourite CRM for small teams and consultancies
Market
Coverage
♥
♠
★
Price band
£££
AI maturity
Basic
Skill level reqd
LOW
ESTABLISHED
01
At a glance
02
Who it's really for
Best fit
- UK small businesses and consultancies wanting something simple and well-mannered
- Teams that want CRM without a project
Poor fit
- Complex processes or heavy automation needs
- Larger sales teams needing forecasting depth
03
Core functional coverage
04
Commercial model
Verified as at 1 August 2026Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.
Licensing structure
Per-user, per-month subscription, billed in sterling by a UK company.
Entry price
Free for two users; paid from roughly £14 per user per month.
What an SME realistically pays
£25 - £45 per user per month for the tiers with automation and better reporting.
Minimum seats
One
Contract terms
Monthly or annual; annual saves around 20%
Common hidden costs
- Higher tiers for automation and better reporting
- Contact limits at lower tiers
- Separate email marketing tool for anything substantial
05
Ecosystem and integrations
Marketplace
Around 60 integrations - small but the useful ones are present
Key native integrations
Xero (particularly good)Gmail and OutlookMailchimpGoogle Workspace and Microsoft 365Zapier
UK implementation partners
Being Manchester-based means direct vendor access, which for a small business is worth more than a partner network.
06
Customisation and extensibility
Configurable without developers
- Custom fields and tags
- Multiple sales pipelines and milestones
- Saved filters and lists
- Basic workflow automation on higher tiers
Where the ceiling sits
Low. Capsule is intentionally simple, and you will meet the ceiling if your process has real branching.
07
Implementation reality
Typical time to value
Days to two weeks
Is self-implementation realistic?
Yes. This is the point of the product.
Migration considerations
Straightforward CSV import. Very little to migrate because very little is configured.
08
Support and success
Included as standard
Email support during UK hours, consistently well rated
Costs extra
Nothing significant; support is the same for everyone
Documentation and community
Clear, brief and accurate. The product is small enough not to need more.
09
Scalability and lock-in
Behaviour as you grow
Comfortable to around 50 users on a simple process. Reporting is the first thing to feel thin.
How hard it is to leave
Low. Clean exports and minimal lock-in by design.
10
Strengths and watch-outs
Strengths
- UK-based, billed in sterling, sensible support hours
- Clean and genuinely easy to adopt
- Good Xero integration
Watch-outs
- Limited automation and customisation
- Modest reporting
- Small ecosystem
11
Bottom line for an SME
An unusually good fit for UK small businesses that want a competent CRM and no implementation project. It will not stretch far, but it will be used.
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