whichCRM Independent CRM selection
← All 40 platforms Prices correct as at August 2026
Visit website
Platform profile
Agile CRM logo

Agile CRM

Budget all-in-one for small teams

Market
Coverage
Price band
£££
AI maturity
Basic
Skill level reqd
MODERATE
ESTABLISHED
01

At a glance

Vendor
Agile CRM
Ownership
Private
Headquarters
Sunnyvale, California, USA
Founded
2013
Typical customer size
1 - 50 employees
Global usage rank
#35 of 40 by installed base
Implementation complexity
Moderate
Typical payback period
6 - 10 months
Relative total cost
Low to Medium
Target business fit
SME
Differentiator
Budget all-in-one for small teams
02

Who it's really for

Best fit
  • Very small teams on tight budgets wanting all three functions
Poor fit
  • Anyone with growth plans or compliance requirements
03

Core functional coverage

Sales
Good
Marketing
Good
Service
Good
04

Commercial model

Verified as at 1 August 2026

Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.

Licensing structure
Per-user, per-month subscription with contact and email limits by tier.
Entry price
Free for up to 10 users; paid from roughly £8 per user per month.
What an SME realistically pays
£8 - £40 per user per month.
Minimum seats
One
Contract terms
Annual and two-year terms carry significant discounts
Published tiers
Free
£0
Up to 10 users, 1,000 contacts
Starter
≈ £8 / user / month
Basic automation
Regular
≈ £30 / user / month
Adds marketing features
Enterprise
≈ £55 / user / month
Full feature set
Common hidden costs
  • Email send limits and overage
  • Contact tier increases as the database grows
  • Telephony minutes
  • Third-party tools to fill functional gaps
05

Ecosystem and integrations

Marketplace
Reasonable integration list, though several connectors have aged badly
Key native integrations
Gmail and OutlookTwilioStripe and PayPalWordPress and ShopifyZapier
UK implementation partners
None.
06

Customisation and extensibility

Configurable without developers
  • Custom fields and deal tracks
  • Campaign automation builder
  • Web form and landing page creation
  • Ticket and helpdesk rules
Where the ceiling sits
Low to moderate. Adequate for very small teams; the product has not kept pace with the market.
07

Implementation reality

Typical time to value
2 - 6 weeks
Is self-implementation realistic?
Yes.
Migration considerations
Basic imports that work well enough for small datasets.
08

Support and success

Included as standard
Email support; phone support on higher tiers
Costs extra
Onboarding packages
Documentation and community
Documentation exists but is dated in places. Community is quiet.
09

Scalability and lock-in

Behaviour as you grow
Effective to around 50 users, though development pace makes it a poor long-term bet.
How hard it is to leave
Low. Small datasets and light configuration make leaving easy.
10

Strengths and watch-outs

Strengths
  • Very low cost for three functions
  • Free tier is usable
Watch-outs
  • Development pace has slowed noticeably
  • Dated interface and thin documentation
  • Limited integrations
11

Bottom line for an SME

Cheap and broad, but the product feels stalled. Treat it as a short-term option rather than a platform decision.

Not sure whether this is the right fit?

Thirty minutes on your requirements will tell you more than another vendor demonstration. We take no commission from any platform on this site.

Book a call
← Attio GoHighLevel →