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Prices correct as at August 2026
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Platform profile
Agile CRM
Budget all-in-one for small teams
Market
Coverage
♥
♠
★
Price band
£££
AI maturity
Basic
Skill level reqd
MODERATE
ESTABLISHED
01
At a glance
02
Who it's really for
Best fit
- Very small teams on tight budgets wanting all three functions
Poor fit
- Anyone with growth plans or compliance requirements
03
Core functional coverage
04
Commercial model
Verified as at 1 August 2026Prices are indicative list positions in GBP, converted where the vendor publishes in another currency, and exclude VAT. Treat them as directional.
Licensing structure
Per-user, per-month subscription with contact and email limits by tier.
Entry price
Free for up to 10 users; paid from roughly £8 per user per month.
What an SME realistically pays
£8 - £40 per user per month.
Minimum seats
One
Contract terms
Annual and two-year terms carry significant discounts
Common hidden costs
- Email send limits and overage
- Contact tier increases as the database grows
- Telephony minutes
- Third-party tools to fill functional gaps
05
Ecosystem and integrations
Marketplace
Reasonable integration list, though several connectors have aged badly
Key native integrations
Gmail and OutlookTwilioStripe and PayPalWordPress and ShopifyZapier
UK implementation partners
None.
06
Customisation and extensibility
Configurable without developers
- Custom fields and deal tracks
- Campaign automation builder
- Web form and landing page creation
- Ticket and helpdesk rules
Where the ceiling sits
Low to moderate. Adequate for very small teams; the product has not kept pace with the market.
07
Implementation reality
Typical time to value
2 - 6 weeks
Is self-implementation realistic?
Yes.
Migration considerations
Basic imports that work well enough for small datasets.
08
Support and success
Included as standard
Email support; phone support on higher tiers
Costs extra
Onboarding packages
Documentation and community
Documentation exists but is dated in places. Community is quiet.
09
Scalability and lock-in
Behaviour as you grow
Effective to around 50 users, though development pace makes it a poor long-term bet.
How hard it is to leave
Low. Small datasets and light configuration make leaving easy.
10
Strengths and watch-outs
Strengths
- Very low cost for three functions
- Free tier is usable
Watch-outs
- Development pace has slowed noticeably
- Dated interface and thin documentation
- Limited integrations
11
Bottom line for an SME
Cheap and broad, but the product feels stalled. Treat it as a short-term option rather than a platform decision.
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